“2008 is the Year of Ethical Eating”

-National Public Radio, January 2008

Join leaders in the food industry who are incorporating animal welfare into their menu, supply chain, and marketing strategies.

Gain a competitive advantage in a growing consumer-conscience market; strengthen brand image; become a leader in higher ethical standards & more humane-purchasing policies; capture media and public relations benefits, and more.

Animal Welfare Assessment

Our Animal Welfare Assessment is a two-prong approach: we evaluate the financial aspects of your menu/food items such as profit margin and % sales revenue as well as the animal welfare implications of these products. Upon completion of the Animal Welfare Assessment, we work with you to integrate animal welfare best practices into your organization.

Marketing & Communication

Upon completion of our Animal Welfare Assessment, we will help you effectively communicate your actions & commitments to your customers through a successful marketing strategy.